A unique collaborative project with Spinnup, Universal Music’s digital music distribution service created for independent artists, Get Heard Through Tenacity aims to reach out to aspiring new musical talents, and three selected artists will perform alongside with Spinnup artist, Advaitha.
In collaboration with
Spinnup Artist
18 year old Advaitha Venkat is a rising singer-songwriter hailing from Singapore. This young musician began her music journey at the tender age of 3, and released her first single “Apologise” at 16. Her latest single “Come Through” showcases the vast growth Advaitha has undergone regarding her musical style, production and lyrical skills and her persona as a musician.
Advatiha Venkat
18 year old Advaitha Venkat is a rising singer-songwriter hailing from Singapore. This young musician began her music journey at the tender age of 3, and released her first single “Apologise” at 16. Her latest single “Come Through” showcases the vast growth Advaitha has undergone regarding her musical style, production and lyrical skills and her persona as a musician.
Initially hailing from India, Advaitha began her music journey at the age of 3 as she learned Carnatic singing for the majority of her life. The intricate vocal riffs and styles found in Carnatic music have allowed Advaitha to find her personal vocal style within the western music scene. Throughout her school years, Advaitha has continuously performed at school events, being a notable musician in her community. In 2017, Advaitha was the only singer in her school to be selected to perform in the AMIS Vocal Festival in Berlin, Germany. Music has been a key aspect of Advaitha’s life, as from a young age, the artist knew her future would surround music.
Advaitha embodies her personal experiences through a trapsoul and R&B medium, with her greatest inspirations being Summer Walker, Tame Impala, The Weeknd and Thundercat to name a few. Maintaining a laid-back and bubbly personality, Advaitha uses the root of personal ongoings as inspiration to create music that others can resonate to. The singer-songwriter prefers bass filled ambient sounds paired with simple beats to fill up the space, while her lyrics convey the story. Only being 18, she mentions that she is yet to experience a lot in her life, but she loves to create stories inspired from her own experiences, with characters for her music that her audience can connect and relate to. Her debut single “Apologise” showcases the beginning of Advaitha’s journey as an artist, as the self produced and self written track conveys her message of self empowerment. From 2018 to now, Advaitha continues to explore her path as a musician as she improves her skills and shapes her persona as an artist.
In early 2020, to her surprise, Advaitha won the “New Kids on the Block” category in the Youth Music Awards held by Scape Invasion in Singapore. Advaitha’s powerful motivation and dedication as a rising artist aided her win, introducing her into the local music scene. Since then, Advaitha has continuously prioritised her music, releasing “Others Do” in June of 2020 and “Come Through” in August of the same year as she continues to work on additional tracks too. Entering her senior year of high school, Advaitha’s dedication towards her academics and her music only showcases her resilience to achieve her goals and to make herself proud of her accomplishments. In August of 2020, Advaitha released “Come Through”- her hit single that was featured in several Spotify editorial playlists such as Rising 65, Garden Beats and numerous New Music Friday playlists. In October of the same year, she performed at the annual Music Day Out festival hosted by Scape. This 18 year old’s face is definitely one to look out for in the R&B music scene, with upcoming singles and collabs that will shape Advaitha’s path into the future of music.
WITH US!
Get Heard Through Tenacity
Here are some tracks to listen to before the premiere!
get to know them!
Hungry for more after hearing their songs? Connect with them via social media to keep in touch with them!
More about Spinnup!
Spinnup is digital music distribution for the independent artist. Created by Universal Music to discover new talent, Spinnup gives each and every artist complete control of their music and 100% of their royalties. Spinnup works with the biggest music platforms on the planet, distributing music to Spotify, Apple Music and many more, helping artists reach millions of new fans worldwide and helping UMG labels find new talent to sign. This is the new way for artists to share their sound – built by industry experts, designed for independent artists.
We, Verve, have been deeply humbled by this collaboration and would like to give our special thanks to the Spinnup team: Qayyum, Andrea and Izelea for supporting our programme, and able to make this collaboration possible. We would also like to thank Advaitha, as well as Joel, Priscilla and Aniq for their interest being part of this programme and we wish them all the best for their future endeavours!